How BuyCurves.com Has Changed Over the Years

How BuyCurves.com Has Changed Over the Years

Welcome to post #5 in the Curves Contradictions series. This series focuses on exposing the contradictions we have caught Curves in throughout our case research. BuyCurves.com is where potential franchisees are supposed to go to find out more information about the Curves franchise system. The website is meant to give potential franchisees an idea of […]

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Gary Heavin: Man of God or Man of Money?

Gary Heavin: Man of God or Man of Money?

Welcome to post #4 in the Curves Contradictions series. This series focuses on exposing the contradictions we have caught Curves in throughout our case research. The founder of Curves International, Gary Heavin, claims to be a born-again Christian. After becoming a millionaire who landed himself in bankruptcy and then jail, Heavin described his “born again […]

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Where is Curves Advertising Money Going?

Welcome to post #3 in the Curves Contradictions series. This series focuses on exposing the contradictions we have caught Curves in throughout our case research. Part of being a franchisee means paying into an franchise advertising fund. The fees each franchisee pays are meant to go towards advertising organized by the franchisor (typically on a […]

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Curves International Presents More Lies After Release of Negative Article in Forbes Magazine

This is the second post in the Curves Contradictions series, a series of posts dedicated to exposing contradictions Curves International has been caught in during our legal research. In May 2014, Forbes Magazine released an article titled, Crash Diet: After Shedding Thousands of Locations, Can Curves get back in Shape? The article highlighted several issues […]

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Who is Curves trying to target?

This is the first post of our Curves Contradictions series. Throughout this series we will be exposing the contradictions we’ve caught the Curves Franchise System in throughout our case research. Curves Advertising: What customer is Curves trying to target? One of the benefits of being a part of a franchise system should be that your […]

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